Question 1

Explain how an audience analysis can help a speaker adjust his or her actual speech as it's being given.

Accepted Answer

The feedback you receive from your audie...

Question 2

Once you've started a speech,you really shouldn't adjust your content based on audience feedback.

Accepted Answer

A) True 
 B)False

Question 3

Demographic information refers to:

Accepted Answer

A)  characteristics such as income,social influence,and prestige.
B)  the degree to which the audience will agree with the views expressed by a speaker.
C)  measures such as gender,age range,marital status,race,and ethnicity.
D)  religious,educational,and political affiliations.
E)  whether or not the audience members are citizens in good standing.F) B) and E)
G) D) and E)

Question 4

What kinds of information do we seek when gathering demographic information?

Accepted Answer

Demographic information includ...

Question 5

Why should we conduct an audience analysis?

Accepted Answer

While audience analysis does not guarant...

Question 6

Diversity refers to:

Accepted Answer

A)  beliefs and superstitions that conflict with modern scientific standards.
B)  factors of difference,including race,sexual orientation,religion,and wealth.
C)  groups that are unable to conform to American patterns of behavior.
D)  groups that do not conform to the American model of society.
E)  respect for people who are disadvantaged through no fault of their own.F) A) and C)
G) C) and D)

Question 7

Why is culture an important element of audience analysis?

Accepted Answer

Differences among different cu...

Question 8

The age range in an audience is also an important consideration because:

Accepted Answer

A)  as a speaker,you must decide who to address and who to ignore.
B)  audience members prefer to listen to speakers of their own age group.
C)  elderly people with hearing loss might not get much out of the speech.
D)  people of different ages have experienced different world events.
E)  you must paraphrase your remarks to accommodate each age grouping.F) C) and D)
G) A) and B)

Question 9

__________-__________ __________ occurs when someone exaggerates her or his good qualities,often unconsciously.

Accepted Answer

self-decep...

Question 10

People's beliefs,attitudes,and values are elements of ________________ information.

Accepted Answer

The answer of People's beliefs,attitudes,and values are elements of ________________...

Question 11

Audience size is a consideration in _____________ analysis.

Accepted Answer

The answer of Audience size is a consideration in _____________...

Question 12

When you speak to an audience that is cognitively complex,you must:

Accepted Answer

A)  acknowledge the complexity of the topic but state you will focus on one dimension.
B)  apologize for dragging them through all the definitions and extended explanations.
C)  find a new,unique way to express the concepts and facts while still being accurate.
D)  give listeners an opportunity to leave if they already know a lot about your topic.
E)  make sure that your topic is sufficiently complex that listeners won't get bored.F) A) and D)
G) All of the above

Question 13

If you are called upon to deliver bad news in a speech,you should:

Accepted Answer

A)  be honest and give accurate,concrete information.
B)  downplay the seriousness and consequences of the bad news event.
C)  emphasize the seriousness of the news and instruct listeners to stay calm.
D)  promise that you will answer their questions after the speech.
E)  tell everyone to remain calm and remain calm yourself.F) B) and E)
G) C) and D)

Question 14

"By the books" is an example of an idiom.

Accepted Answer

A) True 
 B)False

Question 15

Focus group researchers should never start with a prepared list of questions.

Accepted Answer

A) True 
 B)False

Question 16

Demographic information usually reveals deeply personal information about audience members.

Accepted Answer

A) True 
 B)False

Question 17

According to the text,which of the following is NOT a factor of a good audience analysis?

Accepted Answer

A)  preparation
B)  processing
C)  systemization
D)  thought
E)  timeF) B) and C)
G) B) and D)

Question 18

Respecting your audience means:

Accepted Answer

A)  avoiding comments that offend,exclude,or trivialize them or their values.
B)  being aware that they want to express their beliefs as much as you do.
C)  knowing that they are teachable,and challenging them to learn.
D)  making a statement that specifically expresses your respect.
E)  trusting them to understand and agree with your message.F) C) and E)
G) A) and E)

Question 19

Cultural differences within an audience mean that:

Accepted Answer

A)  some audience members will be unable to understand concepts.
B)  some audience members will not listen to a female speaker.
C)  the speaker should emphasize the views of the dominant culture.
D)  speakers should share the same cultural origins as the audience.
E)  there is no general sharing of values,assumptions and beliefs.F) A) and B)
G) B) and C)

Question 20

What kind of information are you seeking in a psychographic analysis?

Accepted Answer

In a psychographic analysis yo...

Exam 5: Audience Analysis

According to the text,which of the following is NOT a factor of a good audience analysis?

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People's beliefs,attitudes,and values are elements of ________________ information.

Correct AnswerverifiedShow Answer

Why should we conduct an audience analysis?

Correct AnswerverifiedWhile audience analysis does not guarant...View AnswerShow Answer

Why is culture an important element of audience analysis?

Correct AnswerverifiedDifferences among different cu...View AnswerShow Answer

Focus group researchers should never start with a prepared list of questions.

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Demographic information usually reveals deeply personal information about audience members.

Correct AnswerverifiedShow Answer

The age range in an audience is also an important consideration because:

Correct AnswerverifiedShow Answer

Cultural differences within an audience mean that:

Correct AnswerverifiedShow Answer

If you are called upon to deliver bad news in a speech,you should:

Correct AnswerverifiedShow Answer

Diversity refers to:

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__________-__________ __________ occurs when someone exaggerates her or his good qualities,often unconsciously.

Correct Answerverifiedself-decep...View AnswerShow Answer

Demographic information refers to:

Correct AnswerverifiedShow Answer

What kind of information are you seeking in a psychographic analysis?

Correct AnswerverifiedIn a psychographic analysis yo...View AnswerShow Answer

What kinds of information do we seek when gathering demographic information?

Correct AnswerverifiedDemographic information includ...View AnswerShow Answer

Respecting your audience means:

Correct AnswerverifiedShow Answer

"By the books" is an example of an idiom.

Correct AnswerverifiedShow Answer

Once you've started a speech,you really shouldn't adjust your content based on audience feedback.

Correct AnswerverifiedShow Answer

When you speak to an audience that is cognitively complex,you must:

Correct AnswerverifiedShow Answer

Explain how an audience analysis can help a speaker adjust his or her actual speech as it's being given.

Correct AnswerverifiedThe feedback you receive from your audie...View AnswerShow Answer

Audience size is a consideration in _____________ analysis.

Correct AnswerverifiedShow Answer

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While audience analysis does not guarant...
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Differences among different cu...
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Correct Answer
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Correct Answer
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- __ occurs when someone exaggerates her or his good qualities,often unconsciously.

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self-decep...
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Correct Answer
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In a psychographic analysis yo...
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Demographic information includ...
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The feedback you receive from your audie...
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