Question 1

Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands.

Accepted Answer

A)   baby stroller
B)   beer
C)   cereal
D)   carE) None of the above
F) A) and B)

Question 2

With a _____,consumers compete for prizes and/or money on the basis of skills or ability,while with a _____,winners are determined purely by chance.

Accepted Answer

A)   sweepstakes; contest
B)   contest; sweepstakes
C)   sweepstakes; event sponsorship
D)   contest; rebateE) B) and C)
F) None of the above

Question 3

A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase.

Accepted Answer

A)   coupon
B)   off-price deal
C)   premium
D)   rebateE) C) and D)
F) All of the above

Question 4

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Accepted Answer

A)   cooperative advertising
B)   slotting fee
C)   sales training programs
D)   spiffsE) B) and D)
F) A) and B)

Question 5

Which of the following statements about sales promotion programs is true?

Accepted Answer

A)   Sales promotion programs are targeted only at consumers.
B)   Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers.
C)   Nearly three quarters of all sales promotion dollars are spent on consumer promotions.
D)   Sales promotion dollars for most companies are allocated equally between consumers and the trade.E) None of the above
F) B) and D)

Question 6

Which of the following statements about rebates is true?

Accepted Answer

A)   Rebates are used only for consumer durables such as automobiles and appliances.
B)   Most retailers want to be involved with rebate programs.
C)   Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated.
D)   Rebates are increasing in popularity among both manufacturers and retailers.E) None of the above
F) A) and D)

Exam 14: Sales Promotion

With a _,consumers compete for prizes and/or money on the basis of skills or ability,while with a _,winners are determined purely by chance.

Correct Answer
verified

Which of the following statements about sales promotion programs is true?

Correct Answer
verified

Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands.

Correct Answer
verified

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Correct Answer
verified

A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase.

Correct Answer
verified

Which of the following statements about rebates is true?

Correct Answer
verified

Exam 14: Sales Promotion

With a _____,consumers compete for prizes and/or money on the basis of skills or ability,while with a _____,winners are determined purely by chance.

Correct AnswerverifiedShow Answer

Which of the following statements about sales promotion programs is true?

Correct AnswerverifiedShow Answer

Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands.

Correct AnswerverifiedShow Answer

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Correct AnswerverifiedShow Answer

A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase.

Correct AnswerverifiedShow Answer

Which of the following statements about rebates is true?

Correct AnswerverifiedShow Answer

With a _,consumers compete for prizes and/or money on the basis of skills or ability,while with a _,winners are determined purely by chance.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified