Question 1

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.

Accepted Answer

A) True 
 B)False

Question 2

India offers especially promising growth as an international market.

Accepted Answer

A) True 
 B)False

Question 3

About one-third of U.S.corporate profits are generated through:

Accepted Answer

A)   international business.
B)   search engines.
C)   government agencies.
D)   referrals.
E)   international crises.F) A) and B)
G) C) and D)

Question 4

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

Accepted Answer

International public relations is a prom...

Question 5

Which is NOT an activity of the United States Information Agency (USIA) ?

Accepted Answer

A)   stationing of public affairs officers at every American embassy
B)   publication of books and magazines
C)   distribution of American films and TV programs
D)   sponsoring tourism programs
E)   all of the aboveF) C) and D)
G) A) and E)

Question 6

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Accepted Answer

A)   Choose the right social network for the market.
B)   Clear social media initiatives with foreign governments.
C)   Find out what people like.
D)   Localize content.
E)   Interact.F) A) and B)
G) A) and C)

Question 7

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

Accepted Answer

A)   Exercise political restraint.
B)   Make your decision early.
C)   Take a range of international courses.
D)   Do not assume you have an "inside track" on employment.
E)   Learn at least one other language.F) A) and E)
G) All of the above

Question 8

"Confidence building" still has not replaced "relationship building" in the international arena.

Accepted Answer

A) True 
 B)False

Question 9

European and American communication styles are considered

Accepted Answer

A)   high context.
B)   low context.
C)   purposefully vague.
D)   always strategic.
E)   none of the above.F) A) and B)
G) A) and C)

Question 10

In other languages, public relations is referred to as

Accepted Answer

A)   consumer relations.
B)   stakeholder management.
C)   public diplomacy.
D)   It depends; some languages have no such term.
E)   marketing.F) B) and E)
G) B) and D)

Question 11

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs)  are perceived by the public as:

Accepted Answer

A)   less credible than news media.
B)   more credible than news media.
C)   underfunded and overzealous.
D)   more bureaucratic.
E)   less strategic.F) All of the above
G) A) and D)

Question 12

Why has China experienced explosive public relations growth?

Accepted Answer

A)   It has become industrialized.
B)   It has embraced a relatively free-market economy.
C)   International pressure has forced it to do so.
D)   To keep up with global competitors.
E)   Both A and B.F) C) and E)
G) A) and E)

Exam 14: Global Public Relations

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs) are perceived by the public as:

Correct Answer
verified

"Confidence building" still has not replaced "relationship building" in the international arena.

Correct Answer
verified

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

Correct Answer
verified
International public relations is a prom...
View Answer

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.

Correct Answer
verified

In other languages, public relations is referred to as

Correct Answer
verified

Why has China experienced explosive public relations growth?

Correct Answer
verified

European and American communication styles are considered

Correct Answer
verified

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

Correct Answer
verified

Which is NOT an activity of the United States Information Agency (USIA) ?

Correct Answer
verified

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Correct Answer
verified

India offers especially promising growth as an international market.

Correct Answer
verified

About one-third of U.S.corporate profits are generated through:

Correct Answer
verified

Exam 14: Global Public Relations

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs) are perceived by the public as:

Correct AnswerverifiedShow Answer

"Confidence building" still has not replaced "relationship building" in the international arena.

Correct AnswerverifiedShow Answer

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

Correct AnswerverifiedInternational public relations is a prom...View AnswerShow Answer

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.

Correct AnswerverifiedShow Answer

In other languages, public relations is referred to as

Correct AnswerverifiedShow Answer

Why has China experienced explosive public relations growth?

Correct AnswerverifiedShow Answer

European and American communication styles are considered

Correct AnswerverifiedShow Answer

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

Correct AnswerverifiedShow Answer

Which is NOT an activity of the United States Information Agency (USIA) ?

Correct AnswerverifiedShow Answer

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Correct AnswerverifiedShow Answer

India offers especially promising growth as an international market.

Correct AnswerverifiedShow Answer

About one-third of U.S.corporate profits are generated through:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
International public relations is a prom...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified