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According to your text, where is the most appropriate place for the following sentence in a message refusing a request? Although I am busy on January 16, I would be pleased to speak to your International Business class if we can arrange a date that works with your schedule and mine.


A) in the buffer, so that the reader develops the proper mindset before reading the bad news
B) as part of the transition that leads to the explanation
C) after delivering the bad news but before the closing
D) in the closing

E) A) and C)
F) All of the above

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The most important part of a bad-news message is the _____________________.

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Which of the following sentences best accentuates the positive?


A) We cannot accept credit card payments.
B) We will gladly accept cash, cheque, or automatic debit card payments.
C) You did not use an accepted payment method.
D) Our website clearly states acceptable methods of payment.

E) A) and B)
F) A) and C)

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Which sentence best illustrates the advice your text gives about writing a negative message?


A) Because the watch was damaged, we will not be able to give you a full refund.
B) Although your GreenGrow LM96 lawnmower is no longer covered by warranty, I have enclosed a credit voucher of $50 toward the cost of having it repaired at the nearest authorized GreenGrow repair depot.
C) We're sorry that we cannot issue a refund for the full purchase price of the GreenGrow LM96. Please refer to the details of our warranty at www.greengrow.com.
D) If you had read and saved the warranty information included with the GreenGrow LM96, you would know that the lawnmower is no longer covered by our refund or replacement guarantee.

E) C) and D)
F) None of the above

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When you must refuse a request, it is sometimes possible and effective to offer an alternative, a substitute, or a compromise.

A) True
B) False

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The indirect pattern is almost always perceived as honest and ethical.

A) True
B) False

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Most readers will find it inappropriate and offensive if you include resale or sales promotion material in a bad-news message, even if the bad news is fairly insignificant.

A) True
B) False

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Messages that carry negative news can have a significant impact on a company's success.

A) True
B) False

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When writing a bad-news message, rather than stating the bad news explicitly, it is sometimes better to ___________________ the refusal.

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A communicator who intends to deceive when writing a bad-news letter is ____________________.

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In which situation would it be most appropriate to use the direct strategy to communicate bad news?


A) You really don't like the person you are writing to.
B) You are refusing a customer claim that is clearly not justified.
C) You are writing the last in a series of collection letters for an overdue account.
D) You are writing to let employees know that the cost of dental insurance is going up.

E) All of the above
F) B) and C)

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Your account has been cancelled is an example of a sentence using a verb in the ________________ voice.

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You can soften the impact of a bad news message by revealing the bad news immediately.

A) True
B) False

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A __________________ clause often begins with words like although, because, since, and if.

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Messages that break bad news should be written in a way that explains the bad news and retains goodwill at the same time.

A) True
B) False

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You are writing a negative message that includes the sentences below. According to your text, which sentence is the most important?


A) We are very happy that you chose to purchase two dozen XL200 black printer cartridges.
B) We at TechMart Office Products strive to please all of our customers.
C) Your receipt indicates that you purchased two dozen XL200 black cartridges nine months ago. The cartridges have a long shelf life, but the ink may degrade over time, Therefore, we guarantee optimal printing results for a period of six months from the date of purchase, as indicated on the receipt.
D) We cannot issue a refund for the two dozen XL200 black printer cartridges you purchased nine months ago.

E) A) and C)
F) A) and B)

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Following up a telephone call with a letter or e-mail can be important to formally confirm follow-up procedures.

A) True
B) False

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When writing a bad-news collection letter, your goal should be to retain the customer's goodwill as well as to receive payment.

A) True
B) False

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Which sentence most effectively implies a refusal?


A) Although we cannot contribute at this time, please be sure to call us in the future.
B) Unfortunately, we cannot donate any money for new computers for the school at this time.
C) Unfortunately, we are prevented from contributing at this time, but we may be able to in the future.
D) Although our profits are now being reinvested in the firm, we hope to be able to contribute in the future.

E) A) and C)
F) B) and D)

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Which of the following strategies is most likely to reinforce a reader's negative reaction to bad news?


A) using the passive voice
B) putting the bad news in a subordinate clause
C) closing the message by repeating the bad news and apologizing again
D) including the bad news among other sentences, perhaps among your reasons

E) B) and C)
F) A) and B)

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