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Which of the following statements is true of business process designs?


A) Most process designs require people to work in new ways.
B) Business process designs do not involve the need to follow different procedures.
C) Business process designs should be accompanied by a change in management.
D) Process designs attract very little employee resistance.

E) B) and C)
F) A) and C)

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A retail company sells products such as agricultural produce and consumer products. The company procures materials from farmers and local producers. This process of obtaining the inputs needed for a business is called ________.


A) outbound logistics
B) inbound logistics
C) operations
D) internal marketing

E) C) and D)
F) A) and C)

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The competitive strategy of an organization is determined by the value chain.

A) True
B) False

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The primary activity of sales and marketing is the collection, storage, and physical distribution of the products to the buyers.

A) True
B) False

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Which of the following factors determines the structure, features, and functions of an information system used in a company?


A) the competitive strategy
B) the value of its brands
C) the size of the company
D) the technology used by competitors

E) A) and B)
F) A) and C)

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Which of the following is a support activity in the value chain of a firm?


A) receiving inputs to operationalize the production
B) distributing the products to retailers or buyers directly
C) assisting customers in using the product or service
D) setting up contractual arrangements for procurement

E) A) and C)
F) A) and B)

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A business with a differentiation strategy will add cost to an activity only as long as the activity has a positive margin.

A) True
B) False

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Explain linkages with an example.

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Porter's model of business activities in...

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Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.


A) entry barriers
B) switching costs
C) product standards
D) value differentiation

E) A) and D)
F) C) and D)

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Briefly describe the concepts of value, margin, and value chain as defined by Porter.

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Porter defined value as the amount of mo...

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Identify the activity in the value chain that involves receiving and handling of raw materials and other inputs to the product.


A) inbound logistics
B) procurement
C) operations
D) outbound logistics

E) A) and B)
F) A) and C)

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The difference between the total value added and the total costs incurred is called the ________ of the value chain.


A) actual value
B) total margin
C) total revenue
D) gross turnover

E) All of the above
F) C) and D)

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The cost of the business process is the sum of the cost of the inputs and the ________.


A) cost of the activities
B) cost of the outputs
C) value of the outputs
D) value of the products

E) B) and C)
F) A) and D)

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A new drug that has shown promise in curing skin cancer has been discovered by a famous chemical laboratory. This is the only known drug effective for treatment of this disease. The laboratory obtains a patent for the product and decides to sell it. This situation is characterized by ________.


A) low threat of substitutions
B) high bargaining power of customers
C) high threat of new entrants
D) low bargaining power of the laboratory

E) A) and D)
F) None of the above

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RAC Associates is a car rental company that rents cars to customers in the United States. The company uses controls and procedures to prevent car theft. Such procedures are examples of ________.


A) primary business processes
B) core activities
C) strategic activities
D) supporting business processes

E) A) and B)
F) None of the above

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Creating a new product to increase margin is an example of using product implementations to achieve competitive advantage.

A) True
B) False

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The cost of the business process is the cost of the inputs plus the cost of the outputs.

A) True
B) False

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A furniture manufacturer delivers products to its customers' houses. This is an example of inbound logistics.

A) True
B) False

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Which of the following principles of competitive advantage is associated with product implementations?


A) locking in customers
B) differentiating service offerings
C) locking in suppliers
D) establishing alliances

E) A) and B)
F) None of the above

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Which of the following principles of competitive advantage is related to process implementations?


A) creating new products
B) enhancing services
C) differentiating services
D) raising the barriers to market entry

E) B) and C)
F) A) and C)

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