Question 1

Which of the following statements is incorrect?

Accepted Answer

A)   Perception is subjective.
B)   Perception can be particular to an individual.
C)   Perception is objective.
D)   Perception can be selective.
E)   None of the options listed.F) A) and E)
G) D) and E)

Question 2

Which of the following statements is correct?

Accepted Answer

A)   Beliefs may be based on knowledge, opinions or faith.
B)   Beliefs may be accurate or inaccurate.
C)   An attitude is an individual's relatively stable and consistent thoughts, feelings and behaviours.
D)   Attitudes and beliefs are ly slow or difficult to change.
E)   All of the options listed.F) C) and E)
G) A) and C)

Question 3

The system of knowledge, beliefs, values, rituals and artefacts by which a society or other large group defines itself is called:

Accepted Answer

A)   culture.
B)   long term orientation.
C)   law.
D)   social identity.E) B) and C)
F) A) and B)

Question 4

How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?

Accepted Answer

A)   By offering bonuses or rebates to be redeemed sometime after purchase, to give the purchaser additional value.
B)   By ensuring that their products, when used, will meet consumer expectations.
C)   Both a and b.
D)   By increasing the price of their product.
E)   It is not possible for a marketer to influence the potential cognitive dissonance of a consumer.F) None of the above
G) A) and D)

Question 5

The term used to describe the analysis of the behaviour of individuals and households who buy goods and services for personal consumption is known as:

Accepted Answer

A)   social behaviour.
B)   external behaviour.
C)   consumer behaviour.
D)   customer behaviour.
E)   target market behaviour.F) A) and D)
G) A) and E)

Question 6

On Hofstede's dimension of culture scale, which country or countries below is most likely to have the highest score for being 'individualistic'?

Accepted Answer

A)   United States.
B)   Australia.
C)   New Zealand.
D)   Malaysia.
E)   United Kingdom.F) B) and C)
G) A) and E)

Question 7

At retailers like Cotton On, and in many supermarkets like Coles and Woolworths, there are small items placed near the checkout. These could include items such as magazines, reusable bags, water and confectionary. This is used to encourage purchasing of items that consumers may not need, or realise they need. This is an example of:

Accepted Answer

A)   impulse purchasing.
B)   habitual purchasing.
C)   limited purchasing.
D)   none of the above.E) All of the above
F) A) and D)

Question 8

Compared to habitual decision-making, limited decision-making by a consumer will generally involve:

Accepted Answer

A)   less frequently purchased products.
B)   lower priced products.
C)   less evaluation of options.
D)   both a and c.
E)   None of the options listed.F) C) and D)
G) None of the above

Question 9

Marketers of medical insurance could be best categorised as responding to which of Maslow's hierarchy of needs?

Accepted Answer

A)   Self-actualisation.
B)   Esteem.
C)   Physiological.
D)   Safety.
E)   None of the options listed.F) A) and B)
G) B) and E)

Question 10

You share common attitudes, values and behaviours with a group of individuals which distinguishes the group from the broader culture in which you live. This is:

Accepted Answer

A)   your long-term orientation.
B)   multiculturalism.
C)   a subculture.
D)   a social class.E) A) and B)
F) All of the above

Question 11

At which stage of the consumer decision making process might the consumer decide not to make a purchase?

Accepted Answer

A)   Purchase.
B)   Evaluation of options.
C)   Cognitive dissonance.
D)   Information search.E) B) and D)
F) A) and B)

Question 12

Which of the following statements is correct?

Accepted Answer

A)   Cognitive learning theories are more relevant to simple consumer problem solving situations.
B)   Cognitive learning theories are more relevant to high-involvement purchasing decisions.
C)   Cognitive learning theories describe learning in which behaviour that results in a pleasant experience is likely to be repeated.
D)   Classical conditioning is an example of a cognitive learning theory.
E)   None of the options listed.F) None of the above
G) B) and D)

Question 13

Which of the following could potentially be classified as a patronage motive for consumers to shop at a supermarket?

Accepted Answer

A)   Location.
B)   Convenience.
C)   Lowest prices.
D)   Social experience.
E)   All of the options listed.F) D) and E)
G) A) and B)

Question 14

According to Maslow's hierarchy of needs, which of these lists is in the correct order from lower level needs to higher level needs?

Accepted Answer

A)   Thirst, money, intimacy, success, recognition.
B)   Hunger, housing, intimacy, respect, success.
C)   Thirst, housing, success, intimacy, respect.
D)   Hunger, intimacy, housing, respect, achievement.E) B) and C)
F) A) and C)

Question 15

Which element/s of a person's attitude should a marketing campaign attempt to positively influence?

Accepted Answer

A)   The cognitive component.
B)   The affective component.
C)   The behavioural component.
D)   None of the options listed.
E)   Options a, b and c.F) B) and E)
G) All of the above

Question 16

You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always' buy and your decision is classed as low involvement. Your decision making behaviour can be defined as:

Accepted Answer

A)   frequent decision making.
B)   extended decision making.
C)   limited decision making.
D)   habitual decision making.E) All of the above
F) C) and D)

Exam 4: Consumer Behaviour

How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?

Correct Answer
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You share common attitudes, values and behaviours with a group of individuals which distinguishes the group from the broader culture in which you live. This is:

Correct Answer
verified

You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always' buy and your decision is classed as low involvement. Your decision making behaviour can be defined as:

Correct Answer
verified

Correct Answer
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Which of the following statements is correct?

Correct Answer
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The system of knowledge, beliefs, values, rituals and artefacts by which a society or other large group defines itself is called:

Correct Answer
verified

On Hofstede's dimension of culture scale, which country or countries below is most likely to have the highest score for being 'individualistic'?

Correct Answer
verified

Which element/s of a person's attitude should a marketing campaign attempt to positively influence?

Correct Answer
verified

Which of the following statements is incorrect?

Correct Answer
verified

The term used to describe the analysis of the behaviour of individuals and households who buy goods and services for personal consumption is known as:

Correct Answer
verified

Compared to habitual decision-making, limited decision-making by a consumer will generally involve:

Correct Answer
verified

At which stage of the consumer decision making process might the consumer decide not to make a purchase?

Correct Answer
verified

According to Maslow's hierarchy of needs, which of these lists is in the correct order from lower level needs to higher level needs?

Correct Answer
verified

Marketers of medical insurance could be best categorised as responding to which of Maslow's hierarchy of needs?

Correct Answer
verified

Which of the following could potentially be classified as a patronage motive for consumers to shop at a supermarket?

Correct Answer
verified

Which of the following statements is correct?

Correct Answer
verified

Exam 4: Consumer Behaviour

How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?

Correct AnswerverifiedShow Answer

You share common attitudes, values and behaviours with a group of individuals which distinguishes the group from the broader culture in which you live. This is:

Correct AnswerverifiedShow Answer

You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always' buy and your decision is classed as low involvement. Your decision making behaviour can be defined as:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements is correct?

Correct AnswerverifiedShow Answer

The system of knowledge, beliefs, values, rituals and artefacts by which a society or other large group defines itself is called:

Correct AnswerverifiedShow Answer

On Hofstede's dimension of culture scale, which country or countries below is most likely to have the highest score for being 'individualistic'?

Correct AnswerverifiedShow Answer

Which element/s of a person's attitude should a marketing campaign attempt to positively influence?

Correct AnswerverifiedShow Answer

Which of the following statements is incorrect?

Correct AnswerverifiedShow Answer

The term used to describe the analysis of the behaviour of individuals and households who buy goods and services for personal consumption is known as:

Correct AnswerverifiedShow Answer

Compared to habitual decision-making, limited decision-making by a consumer will generally involve:

Correct AnswerverifiedShow Answer

At which stage of the consumer decision making process might the consumer decide not to make a purchase?

Correct AnswerverifiedShow Answer

According to Maslow's hierarchy of needs, which of these lists is in the correct order from lower level needs to higher level needs?

Correct AnswerverifiedShow Answer

Marketers of medical insurance could be best categorised as responding to which of Maslow's hierarchy of needs?

Correct AnswerverifiedShow Answer

Which of the following could potentially be classified as a patronage motive for consumers to shop at a supermarket?

Correct AnswerverifiedShow Answer

Which of the following statements is correct?

Correct AnswerverifiedShow Answer

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