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In your own words, sum up what should be included in an abstract. Why is it written to contain all this information? What is the most important aspect of an abstract's style?

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An abstract summarises the Introduction, Methods, Results, and Conclusions of the report: What you did, why you did it, how you did it, what you found, and what it means. This can be challenging because the abstract must above all be clear, yet must also be concise. Point out that editing an abstract is likely to take a lot of effort and time and will require at least several attempts, and therefore students should allow for this when planning a research report. Students sometimes mistakenly write an abstract as if it describes what a reader will find in the paper (e.g. 'The paper presents and discusses the results of a survey of consumer preferences'); instead, it should summarise the findings and state the paper's conclusions.

How do the literature review and discussion relate to each other?

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The discussion relates the results to th...

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What do you think is meant by the comment 'your report must tell a story'?

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A story is a sequence of events. Similarly, research is (or should be) a sequence of logical steps: -Identify a gap or problem in the current knowledge. -Look at how others have addressed this or similar problems. -Work out how to solve it. -Carry out the research. -Present and discuss your findings. -Show their implications. In practice, research is often less linear than this, but presenting it like this makes it easy to follow; however, researchers must be scrupulous not to misrepresent the research. For example, not mentioning several preliminary studies that were aimed at perfecting a method might be acceptable, but omitting one of several surveys because the results contradicted the remaining surveys would be at least ethically questionable (see John et al. (2012) and Nosek et al. (2012) for good discussions).

Who is a research report usually written for? In what ways does it differ from a report to a client?

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Research reports are usually written for an academic audience. For students at postgraduate or advanced undergraduate level, this means their supervisors. The main difference between a research report and a report to a client centres on the report's intention; research reports aim to contribute to the body of knowledge on a topic, but reports to a client aim to address the client's specific need-usually a particular problem. Consequently, research reports will always describe how the research was carried out because the study must be able to be replicated. In contrast, a report to a client focuses on findings and recommendations so will often either not include a description of methods or describe these very briefly.

Where do you discuss the limitations of your study? Why?

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Discuss limitations in the conclusions s...

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How do the results and discussion relate to each other?

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The discussion gives meaning t...

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