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Organizations can lock in suppliers by making it difficult to switch to another organization or by ________.


A) making it easy for the customers to switch products
B) reducing investments in their supply chain
C) making it easy to work with the organization
D) reducing the bargaining power of consumers

E) A) and B)
F) None of the above

Correct Answer

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Bargaining power of customers is likely to be the highest for markets involving ________.


A) public transportation
B) industrial products
C) patented drugs
D) luxury goods

E) A) and B)
F) A) and C)

Correct Answer

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RedDart is a premium freight provider in the United States.The company offers premium shipment services to its customers.The company ships faster than its competitors and uses tamperproof containers to ship its products.RedDart distinguishes itself from competitors by ________.


A) providing an enhanced service
B) locking in its suppliers
C) locking in its customers
D) offering low-cost operations and services

E) None of the above
F) B) and C)

Correct Answer

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Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.


A) entry barriers
B) switching costs
C) product standards
D) value differentiation

E) B) and D)
F) A) and B)

Correct Answer

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July Networks provides digital television services across the country.They have a cutting-edge technology that provides high-resolution visuals.Customers are required to pay an up-front fee to cover the first two years of the subscription, when registering with July Networks.By doing this, which competitive strategy is July Networks implementing?


A) differentiating the product
B) enhancing the product
C) locking in customers
D) standardizing the product

E) B) and D)
F) B) and C)

Correct Answer

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A furniture manufacturer delivers products to its customers' houses.This is an example of inbound logistics.

A) True
B) False

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According to Porter's model of business activities, interactions across value activities are called ________.


A) support activities
B) models
C) linkages
D) cross-functionalities

E) All of the above
F) None of the above

Correct Answer

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An organization wants to achieve competitive advantage through process implementations.Which of the following actions would help them do that?


A) establishing alliances
B) creating new products
C) enhancing products
D) differentiating services

E) B) and C)
F) All of the above

Correct Answer

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The primary activity of sales and marketing is the collection, storage, and physical distribution of the products to the buyers.

A) True
B) False

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A furniture dealer offering a wide variety of designs to premium customers alone is following an industry-wide cost leadership strategy.

A) True
B) False

Correct Answer

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A group of manufacturing organizations purchases raw materials collectively to obtain better deals.This is an example of obtaining competitive advantage by ________.


A) differentiating the industry
B) establishing standards
C) establishing alliances
D) enhancing the products

E) All of the above
F) B) and C)

Correct Answer

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List the primary activities in a generic value chain.

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The primary activities are (1)...

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The central idea of business process design is that organizations should automate or improve their existing functional systems.

A) True
B) False

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Operations refer to transforming inputs into the final product.

A) True
B) False

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The difference between the value that an activity generates and the cost of the activity is called revenue.

A) True
B) False

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Synapz, a manufacturer of office automation products, recently received a patent for an advanced therapeutic ergonomics technology.By doing this, Synapz has ________.


A) created an entry barrier
B) introduced product differentiation
C) locked in its suppliers
D) reduced the cost of operations

E) B) and D)
F) B) and C)

Correct Answer

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Describe the challenges that an organization will face when changing business processes.

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Changing business processes is...

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Which of the following is a support activity in the value chain?


A) receiving inputs to operationalize the production
B) distributing the products to retailers or buyers directly
C) assisting customers in using the product or service
D) setting up contractual arrangements for procurement

E) C) and D)
F) None of the above

Correct Answer

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What is a business process? How do you determine the cost and margin of a business process?

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A business process is a network of activ...

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The sales process involves sales and marketing as well as outbound logistics activities.

A) True
B) False

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