Question 1

Minimarket testing is a _____ method.

Accepted Answer

A)   pseudo sale
B)   controlled sale
C)   full sale
D)   speculative saleE) B) and D)
F) A) and D)

Question 2

Speculative sale method for market testing can be used in situations where industrial firms have very close downstream relationships with key buyers.

Accepted Answer

A) True 
 B)False

Question 3

Merva Cosmetics Inc. primarily sells its products by mailing catalogs to consumers. The company tests its new product lines by simply listing them in some of its catalogs and counting the orders. Identify the market testing method being used by Merva Cosmetics.

Accepted Answer

A)   Minimarketing
B)   Rollout by influence
C)   Direct marketing
D)   Speculative saleE) C) and D)
F) A) and D)

Question 4

Distributors and retailers/dealers are essentially avoided in informal selling.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the various problems associated with simulated test markets.

Accepted Answer

The various problems associated with sim...

Question 6

Before launching its new breakfast cereal, Wish Foods Inc., decided to test the product in the market. The new products team decided to sell the cereal on a small scale in two major outlets of FourMart Inc., a retail departmental store. This technique of market testing would help create an actual buying situation and allow for flexibility in changing the product's price and other variables. Which of the following market testing methods does this scenario best illustrate?

Accepted Answer

A)   Direct marketing
B)   Speculative sale
C)   Minimarketing
D)   Visionary shopperE) A) and B)
F) A) and D)

Question 7

Which of the following statements is NOT true of market testing?

Accepted Answer

A)   There is a growing trend toward quicker, less costly market testing methods.
B)   Test marketing is now a relatively minor market testing technique.
C)   Test marketing is replacing scanner-based methods of market testing.
D)   Many firms have replaced the traditional test market with a product rollout.E) B) and C)
F) A) and C)

Question 8

Identify the method of market testing which is most likely to make use of a rollout.

Accepted Answer

A)   Controlled sale
B)   Pseudo sale
C)   Full sale
D)   Trial saleE) B) and C)
F) All of the above

Question 9

The primary role of simulated test marketing in A-T-A-R forecasting is to:

Accepted Answer

A)   help assess the competition in an industry.
B)   create brand awareness for an existing product in a new market.
C)   help evaluate if there is a customer gap created from using a product.
D)   provide estimates of trial and repeat purchasing for a new product.E) B) and C)
F) A) and D)

Question 10

Discuss the pros and cons of using a rollout as a market testing tool.

Accepted Answer

A rollout has many advantages. The bigge...

Question 11

Compared to other test methods, test marketing:

Accepted Answer

A)   provides results that are highly projectable.
B)   allows marketers to control all environmental factors.
C)   offers the most abundant supply of information.
D)   requires lower costs and is time-saving.E) A) and B)
F) A) and C)

Question 12

As a method of market testing, which of the following is an advantage minimarket testing provides over test marketing?

Accepted Answer

A)   Minimarket testing allows for greater flexibility in changing price and other variables of a new product when compared to test marketing.
B)   Minimarket testing is free from retailer/distributor stocking problem, whereas test marketing is not.
C)   Minimarket testing can be used for industrial goods and services, whereas test marketing cannot.
D)   Minimarket testing involves laboratory experiments that do not require customers to make cash purchases, whereas test marketing results in a risk to customers.E) A) and D)
F) A) and B)

Exam 16: Market Testing

Which of the following statements is NOT true of market testing?

Correct Answer
verified

Identify the method of market testing which is most likely to make use of a rollout.

Correct Answer
verified

As a method of market testing, which of the following is an advantage minimarket testing provides over test marketing?

Correct Answer
verified

Distributors and retailers/dealers are essentially avoided in informal selling.

Correct Answer
verified

Minimarket testing is a _____ method.

Correct Answer
verified

The primary role of simulated test marketing in A-T-A-R forecasting is to:

Correct Answer
verified

Discuss the pros and cons of using a rollout as a market testing tool.

Correct Answer
verified
A rollout has many advantages. The bigge...
View Answer

Merva Cosmetics Inc. primarily sells its products by mailing catalogs to consumers. The company tests its new product lines by simply listing them in some of its catalogs and counting the orders. Identify the market testing method being used by Merva Cosmetics.

Correct Answer
verified

Compared to other test methods, test marketing:

Correct Answer
verified

Speculative sale method for market testing can be used in situations where industrial firms have very close downstream relationships with key buyers.

Correct Answer
verified

Correct Answer
verified

Discuss the various problems associated with simulated test markets.

Correct Answer
verified
The various problems associated with sim...
View Answer

Exam 16: Market Testing

Which of the following statements is NOT true of market testing?

Correct AnswerverifiedShow Answer

Identify the method of market testing which is most likely to make use of a rollout.

Correct AnswerverifiedShow Answer

As a method of market testing, which of the following is an advantage minimarket testing provides over test marketing?

Correct AnswerverifiedShow Answer

Distributors and retailers/dealers are essentially avoided in informal selling.

Correct AnswerverifiedShow Answer

Minimarket testing is a _____ method.

Correct AnswerverifiedShow Answer

The primary role of simulated test marketing in A-T-A-R forecasting is to:

Correct AnswerverifiedShow Answer

Discuss the pros and cons of using a rollout as a market testing tool.

Correct AnswerverifiedA rollout has many advantages. The bigge...View AnswerShow Answer

Merva Cosmetics Inc. primarily sells its products by mailing catalogs to consumers. The company tests its new product lines by simply listing them in some of its catalogs and counting the orders. Identify the market testing method being used by Merva Cosmetics.

Correct AnswerverifiedShow Answer

Compared to other test methods, test marketing:

Correct AnswerverifiedShow Answer

Speculative sale method for market testing can be used in situations where industrial firms have very close downstream relationships with key buyers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Discuss the various problems associated with simulated test markets.

Correct AnswerverifiedThe various problems associated with sim...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A rollout has many advantages. The bigge...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The various problems associated with sim...
View Answer