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​Figure 15-22 The diagram depicts the market situation for a monopoly pastry shop called Bearclaws. ​Figure 15-22 The diagram depicts the market situation for a monopoly pastry shop called Bearclaws.   -Refer to Figure 15-22. Based upon the information shown, what price will Bearclaws charge to maximize profits? A) ​$7. B) ​$10.50. C) ​$14. D) ​$12. -Refer to Figure 15-22. Based upon the information shown, what price will Bearclaws charge to maximize profits?


A) ​$7.
B) ​$10.50.
C) ​$14.
D) ​$12.

E) A) and B)
F) A) and D)

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A natural monopolist's ability to price its product is


A) constrained by the market demand curve.
B) constrained by market supply.
C) not affected by market demand.
D) enhanced by regulatory control of the government.

E) A) and B)
F) A) and C)

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Table 15-19 A monopolist faces the following demand curve: Table 15-19 A monopolist faces the following demand curve:   -Refer to Table 15-19. If a monopolist faces a constant marginal cost of $7, how much output should the firm produce? A) 3 units B) 4 units C) 5 units D) 6 units -Refer to Table 15-19. If a monopolist faces a constant marginal cost of $7, how much output should the firm produce?


A) 3 units
B) 4 units
C) 5 units
D) 6 units

E) None of the above
F) A) and D)

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A monopolist maximizes profits by


A) producing an output level where marginal revenue equals marginal cost.
B) charging a price equal to marginal revenue and marginal cost.
C) charging a price where marginal cost equals average total cost.
D) Both a and b are correct.

E) C) and D)
F) B) and C)

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Perfect price discrimination


A) eliminates deadweight loss.
B) reduces profits to the monopolist.
C) decreases the total quantity sold by the monopolist.
D) requires arbitrage in order for the monopolist to maximize profits.

E) A) and B)
F) B) and D)

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If government regulation sets the maximum price for a natural monopoly equal to its marginal cost, then the natural monopolist will


A) earn economic losses.
B) earn economic profits.
C) earn zero economic profits.
D) produce a lower quantity of output than is socially optimal.

E) B) and C)
F) All of the above

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Scenario 15-1 Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per tour and each tour lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent's cost is not reduced if he runs a tour with a partially full bus. While his cost is the same for all tours, Vincent charges each passenger his/her willingness to pay: adults $18 per trip, children $10 per trip, and senior citizens $12 per trip. At those rates, on a typical day Vincent's demand is: Passenger Type Willingness to Pay Demand per day Adults $18 70 Children $10 25 Senior Citizens $12 55 Assume that Vincent's customers are always available for the tour; therefore, he can fill his bus for each tour as long as there is sufficient total demand for the day. -Refer to Scenario 15-1. One of Vincent's friends tells him he would be more profitable if he charged a single price of $12. Assuming no changes in consumer demand, what would Vincent's profit be if he charged every customer $12?

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Suppose a profit-maximizing monopolist faces a constant marginal cost of $10, produces an output level of 100 units, and charges a price of $50. The socially efficient level of output is 200 units. Assume that the demand curve and marginal revenue curve are the typical downward-sloping straight lines. The monopoly deadweight loss equals $2,000.

A) True
B) False

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Table 15-4 A monopolist faces the following demand curve: Table 15-4 A monopolist faces the following demand curve:   -Refer to Table 15-4. In order to maximize profits, the monopolist should produce A) 7.5 units. B) 10 units. C) where marginal revenue equals marginal cost. D) Both a and c are correct. -Refer to Table 15-4. In order to maximize profits, the monopolist should produce


A) 7.5 units.
B) 10 units.
C) where marginal revenue equals marginal cost.
D) Both a and c are correct.

E) A) and D)
F) A) and C)

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Compared to the monopoly outcome with a single price, imperfect price discrimination (i) sometimes raises total surplus. (ii) sometimes lowers total surplus. (iii) always leads to a lower quantity of output.


A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (i) , (ii) , and (iii)

E) None of the above
F) B) and C)

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.   -Refer to Table 15-7. What is the marginal revenue from selling the 8th pair of shoes? A) $10 B) $20 C) $40 D) $90 -Refer to Table 15-7. What is the marginal revenue from selling the 8th pair of shoes?


A) $10
B) $20
C) $40
D) $90

E) A) and C)
F) All of the above

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For a monopoly,


A) average revenue exceeds marginal revenue.
B) average revenue equals marginal revenue.
C) average revenue is less than marginal revenue.
D) price equals marginal revenue.

E) B) and C)
F) A) and C)

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"Monopolists do not worry about efficient production and minimizing costs since they can just pass along any increase in costs to their consumers." This statement is


A) false; price increases will mean fewer sales, which may lower profits.
B) true; this is the primary reason why economists believe that monopolies result in economic inefficiency.
C) false; the monopolist is a price taker.
D) true; consumers in a monopoly market have no substitutes to turn to when the monopolist raises prices.

E) B) and C)
F) A) and B)

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Table 15-12 The following table provides information on the price, quantity, and average total cost for a monopoly. Table 15-12 The following table provides information on the price, quantity, and average total cost for a monopoly.   -Refer to Table 15-12. If the firm produces the profit-maximizing level of output, it will earn profits of A) $24. B) $18. C) $15. D) $12. -Refer to Table 15-12. If the firm produces the profit-maximizing level of output, it will earn profits of


A) $24.
B) $18.
C) $15.
D) $12.

E) All of the above
F) A) and B)

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Microsoft's government-granted exclusive right to make and sell the Windows operating system is called a

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Even with market power, monopolists cannot achieve any level of profit they desire because they will sell lower quantities at higher prices.

A) True
B) False

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Most firms have


A) no monopoly pricing power.
B) some monopoly pricing power.
C) absolute monopoly pricing power.
D) the ability to earn monopoly profits.

E) A) and D)
F) B) and C)

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Table 15-16 A monopolist faces the following demand curve: Table 15-16 A monopolist faces the following demand curve:   -Refer to Table 15-16. The monopolist has total fixed costs of $40 and a constant marginal cost of $5. At the profit-maximizing level of output, the monopolist's average total cost is A) $9.00. B) $7.50. C) $6.74. D) $5.82. -Refer to Table 15-16. The monopolist has total fixed costs of $40 and a constant marginal cost of $5. At the profit-maximizing level of output, the monopolist's average total cost is


A) $9.00.
B) $7.50.
C) $6.74.
D) $5.82.

E) B) and C)
F) All of the above

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For a monopoly market, total surplus can be defined as the value of the good to


A) producers minus the cost incurred by consumers.
B) producers plus the cost incurred by consumers.
C) consumers minus the costs of producing the good.
D) consumers plus the cost of producing the good.

E) A) and B)
F) All of the above

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Government intervention always reduces monopoly deadweight loss.

A) True
B) False

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