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Exam 8: Product I: Innovation and New Product Development

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Question 81

Multiple Choice

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Which of the following is NOT one of the five characteristics of innovations that affect the rate of adoption?

A) relative advantage
B) tangibility
C) observability
D) trialability
E) compatibility

F) B) and C)
G) B) and D)

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Question 82

Multiple Choice

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Which of the following is the best example of a durable good?

A) a bag of cat food
B) a refrigerator
C) a bottle of nail polish
D) a package of lightbulbs
E) a box of detergent

F) None of the above
G) B) and C)

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Question 83

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The B2B product category of specialized services represent services that are essential to the operation of an organization but not part of the production of a product.

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

The more innovative a new product is, the more quickly it will spread throughout a population.

________ include convenience products, shopping products, specialty products, and unsought products.

In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________.

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Which of the following products would most consumers classify as a shopping product?

Why might a company decide to use a beta test for a new product?

The ________ is the actual product plus supporting features, such as delivery, installation, financing, and warranty.

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.