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On average, salespeople send less than 35 percent of their time in face-to-face meeting with customers and prospects. What are they doing with the rest of their time?

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servicing accounts, ...

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(p. 10 Available) Manufacturers' agents:


A) actually take ownership of the products they sell
B) are independent businesspeople
C) are paid a monthly fee for their services
D) typically call on people who may influence a sale and not those who actually place the order
E) are accurately described by all of these

F) A) and E)
G) B) and D)

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Stephanie is asked to create a customer relationship management system for your company. What information will she include in the system typically provided by salespeople?

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Salespeople typically provide ...

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After almost a century of research, scholars have finally identified a definitive profile of the personality characteristics of the ideal salesperson.

A) True
B) False

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(p. 5 Available) Valerie's goal as a sales rep is to add _______, which is the total benefit that her company's products and services provide to the buyer.


A) Creativity
B) Relationships
C) Mission-driven maximization
D) Value
E) Go-to-market success

F) A) and C)
G) B) and C)

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How do field salespeople differ from inside salespeople?

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Field salespeople spend considerable tim...

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How would you respond to the following statement? "I'm just going to have to take a sales job until I find a more interesting and more promising career opportunity."

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Sales positions are challengin...

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Salespeople are the _______________ of a company in the marketplace.


A) brains and muscle
B) feet and nose
C) voice and arms
D) eyes and ears
E) total body representative

F) B) and E)
G) A) and B)

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Sandra has decided to hire her own sales force as the sole method of marketing her products. She has decided to use a ______________________ strategy.


A) Public relations
B) Customer value
C) Sales-force intensive
D) Missionary
E) All of these

F) A) and D)
G) A) and E)

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Which of the following products would most likely be the hardest for a new salesperson to sell?


A) photocopy machines
B) horse trailers
C) management consulting services
D) wooden building trusses
E) restaurant tablecloths

F) B) and C)
G) All of the above

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Why do many organizations use integrated marketing communications?

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Organizations use IMC because ...

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As a missionary salesperson, Joshua represents a large drug manufacturer and calls on physicians to explain the benefits to them of prescribing his firm's products for their patients.

A) True
B) False

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What is the role of missionary salespeople?

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Missionary salespeop...

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A person who _____ would probably find a career in sales attractive.


A) wanted a nine-to-five job
B) wanted to work in an office
C) was not motivated by financial rewards
D) liked independence and was willing to take responsibility
E) did not like to take responsibility

F) None of the above
G) B) and E)

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Customers constantly consult with Kathy, Hump & Pack's sales representative, regarding installation problems, new product ideas, and other issues because she offers unique, imaginative ideas. Customers value Kathy's _____________.


A) honesty
B) emotional intelligence
C) discreetness
D) creativity
E) behavioral intellect

F) None of the above
G) A) and B)

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Betty checks her e-mail at 6 AM, returns messages and telephone calls from customers by 8 AM, meets with customers during the day and then processes sales at home in the evening. Betty displays the characteristic of successful salespeople of:


A) always being honest with her customers
B) being a "self-starter"
C) viewing her relationships with customers as a partnership
D) adjusting her presentations to her customers as individuals
E) being very perceptive

F) B) and E)
G) C) and D)

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Describe the personality profile for the ideal salesperson.

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There is no such profile, but successful...

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It's early on a Friday morning, and before she goes out to see any of her customers, Ruth is in her company's warehouse checking to make sure deliveries scheduled for some of her customers went out earlier in the week. This activity is a component of which sales activity?


A) partnering
B) internal selling
C) servicing customers
D) waiting
E) reporting

F) None of the above
G) B) and C)

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The partnering landscape refers to understanding of the:


A) knowledge and skills of selling
B) nature, role, and rewards of selling
C) the development process of selling
D) formal negotiating techniques in selling
E) sales manager's role in selling

F) B) and C)
G) None of the above

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List the four aspects of emotional intelligence.

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The four aspects are (1) knowing one's o...

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